Your next setter shouldn't be another guess.
SetNova sources, vets, trains, and places appointment setters based on your offer, sales process, lead flow, and requirements, then keeps them accountable to real KPIs.
The problem
Most setter hires fail quietly
Not because the offer is weak. It's because there was never a system behind the hire.
High setter turnover
You hire, train, and lose people every few months, then start over from zero.
Weak qualification
Appointments get booked, but half the people who show up were never a real fit.
No-shows eating your calendar
Your closers spend half their day waiting on prospects who never join the call.
Inconsistent follow-up
Leads go cold because no one owns the sequence between first contact and booked call.
Loose CRM discipline
Pipeline data is incomplete or stale, so you're making decisions without visibility.
Founder still setting appointments
You're the most expensive person in the business, and you're still doing outreach.
No management layer
Even when setters are decent, nobody is reviewing calls or coaching performance.
No KPI visibility
You don't have a clear read on dials, conversations, show rate, or close rate by rep.
The SetNova solution
A structured path from assessment to performance
Business Assessment
We start by understanding your offer, ICP, lead sources, sales process, outreach channels, current volume, and conversion metrics, plus what you actually need a setter to own.
Talent Matching
We identify candidates from the SetNova network whose experience, communication style, and availability fit your process, not just whoever is available.
Vetting
Shortlisted candidates are evaluated on communication, sales ability, coachability, reliability, live roleplay performance, and CRM competency before you ever see them.
Placement & Onboarding
We help integrate the setter into your scripts, CRM, and process, so they're contributing in days, not weeks.
Management & Optimization
Optionally, SetNova stays involved: tracking KPIs, reviewing calls, coaching performance, and refining scripts on an ongoing basis.
Services
Pick the level of involvement you need
Setter Placement
We recruit, vet, and place a trained setter matched to your offer and sales process.
Setter Management
Ongoing KPI tracking, call reviews, and coaching for setters already on your team.
Setter Training
We train your existing setters on qualification, objection handling, and booking discipline.
Setter Recruitment
Sourcing and vetting only. We hand you a qualified shortlist and you run the hire.
Managed Setter Department
We build and run your entire appointment-setting function: people, systems, and reporting.
Setter Performance Audit
A structured review of your current setter operation that identifies exactly where it's leaking.
Ready to see if SetNova is a fit?
A 20-minute strategy call tells you exactly what's possible.
Who we work with
Built for sales-driven businesses
Not every business is a fit yet. SetNova works best once you have real lead flow and a sales process that can absorb more booked appointments.
Good fit if you have
- A proven, validated offer
- Existing lead generation or an active outreach channel
- Capacity to handle additional booked appointments
- A functioning sales process on the closing side
- Clear fulfillment for whatever you're selling
- Ability to onboard and give feedback to a setter
How we operate
Results first. Not fluff, not vanity metrics.
We don't build client dashboards full of activity charts. We build setters who perform, and we stay accountable when they don't.
Results, not activity
We don't celebrate dial counts or DMs sent. We look at show rates, held appointments, and pipeline movement, the same numbers you care about.
Accountability built in
If a placed setter isn't performing, we want to hear it fast. Coaching, script changes, or a re-match happen before it becomes your problem to manage.
Skin in the game
Our incentives are built to point the same direction as yours. We'd rather fix or replace an underperforming setter than collect a fee for one who isn't producing.
FAQ
Common questions from businesses
After a short assessment of your offer and sales process, we match you with candidates from our network, run them through vetting, and introduce you to the setter(s) who fit best. You approve before anyone starts.
Get started
Book my setter strategy call
Tell us about your business and sales process. We'll follow up to confirm fit and get you on the calendar.